Services

Link2Italy International Marketing offers broad-based service packages of tailor-made solutions and rates for every organisation:

Briefing

Debriefing

Fees

Content: A brief synopsis (10-15 pages) of the following subjects are contained in a Market Scan: comparable and complementary products in the market; the demand for these products; the most frequently used distribution channels; the pricing structure; statistical information of supply and demand; relevant legislation; interesting trade fairs; trade magazines; useful addresses and sector trade organisations; useful trade terminology in Italian and general information about Italy.

Result: This document will enable your organisation 1) to align your products/services as accurately as possible to the Italian target group, 2) to determine the correct distribution channels and profile of potentially suitable trading partners, 3) to define the type of cooperation agreement with the future trading partner(s) and 4) to carry out an informed approach of the potential trading partners.

A comprehensive and in-depth market report, with a detailed description of the sector, a SWOT analysis and strategic advice.

For an extensive quantitative analysis we can put you in touch with specialised agencies.

For Chambers of Commerce, Trade Organisations, Export Clubs and other export promoting organisations.

Selection, screening and matching of your trading partners: importers, distributors, agents, B2B clients, suppliers, buyers or buying groups, ...

Recent studies into international trade have shown that language problems and culture differences still frequently stand in the way of smooth trade contacts. This is certainly also the case in Italy, a country with a very rich and distinct (business) culture, in which communication and personal relations take a very central position.

Through her network, Link2Italy International Marketing is able to take care of your language, commercial and logistical support during your business trip in Italy.

This support consists of the following aspects:

• interpretation during your discussions in Italian, Dutch, English and French
• advice about the business culture
• logistical support such as transport, hotels and restaurants
• commercial assistance during your business negotiations
• putting together a cultural programme

After you have selected the right importers, distributors or agents for your products, Link2Italy International Marketing can continue to support you by taking over the area management, thereby co-ordinating and possibly expanding your distribution network on the Italian market, or by developing promotional and publicity campaigns around your product and tap into new outlet channels.

• development of your Italian web pages
• web promotion on Italian sites
• notification of Italian search engines, websites and portals
• links to and from Italian sites
• Italian key words
• e-commerce strategy development and support

Back office in Italy – Local secretariat

A local representative/secretariat in Italy without the fixed costs: :

• relationship management in Italian
• local secretariat (telephone, fax, correspondence)
• administrative support

Investment

For those companies that are considering investing in Italy: we can support you every step of the way in this process – from market exploration to full implementation of the project.

For those business communities that wish to attract foreign investors: we take care of the promotion in Italy and organise introductions with potential Italian investors.

Many EU action and support programmes (such as SOCRATES, INTERREG, SMAP, SYNERGY, SAVE, MEDA, LIFE) demand an international collaboration with European partners. We help you find the right Italian partner for your project and support you in the subsequent realisation process.

We aim to answer all your questions in respect of the Italian market within the framework of our working relationship. In this respect, the activities of Link2Italy International Marketing are strongly market-focused, with an emphasis on advisory, as well as logistical support:

• translation of your commercial correspondence, promotional material and websites
• research (import/export information, relevant legislation, statistical information, contact databases)
• personal accompaniment on client visits
• sales support
• assistance with setting up your local office
• relationship management of existing clients
• assistance and support during trade fairs:
  - selection and invitation (by letter or by telephone) of your trading partners
  - language assistance in five languages
  - follow-up of the leads
• support with your publicity and promotional campaigns
• organisation of press and incentive trips
• organisation of seminars, workshops, promotional activities and product launches
• we can also help you organise the cultural side of your trip.

We take the view that success must not be left to chance. That’s why we fix an initial briefing meeting with all potential clients so that, together with them, we are able to discuss strategy and working method, to define the profile of the trading partners and to assess the aims and priorities on the Italian market.

Every project is finalised with a debriefing and evaluation meeting.

In this respect, too, we aim to provide a tailor-made service: 1) either an hourly, or a daily rate will be charged, while every activity is carried out in close consultation with you; 2) alternatively, we can work on a project basis, with activities and fees agreed in advance enabling you to know what is possible and what it costs from the start.
Together with you we find the strategy and solution that suits you best.

In short, Link2Italy International Marketing makes your entry into the Italian market easier and more focused.

If you would like to receive more information about what Link2Italy International Marketing can mean for your organisation, or if you would like to receive a quotation for your export project click here .